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Saturday, April 30, 2011

LUCOZADE BOOST OUT WITH PET BOTTLE


As part of its commitment to energizing Nigerians, GlaxoSmithKline Consumer(GSK) Nigeria Plc, makers of the high quality nutritional health drink, Lucozade Boost, has packaged the everyday energy drink in a Ready-to-Drink PET 500ML bottle and released into the Nigerian market.

Speaking at the press briefing in Lagos, the Marketing Manager GSK, Mrs. Chika
Adibo said that, “our quest to energize Nigerians without excluding any socio-economic class formed the company’s decision to package Lucozade Boost in a trendy PET bottle. It is also to give our teeming and potential consumers opportunity to feel and see the brand as mature, trendy and useful for instant energy they require.”
She added that, “at GSK, our mission to improve the quality of human life by enabling people to do more, feel better and live longer has been the driving force of our campaigns and forms part of our vision to continually empower Nigerians to contribute positively to the development and sustenance of the economic, political and social growth of the country. We encourage Nigerians to take Lucozade Boost for physical energy and mental alertness which Lucozade Boost provides.”
Mrs. Adibo further explained that, “Lucozade Boost has gained universal acceptance among Nigerians due to its safe and rich formulation for delivering instant everyday energy. It is reputed to provide energy required for consumers to perform their duties whenever they are low on energy because of fatigue, stress and other barriers that hinders optimum performance at work or at play.”

The Innovations Manager, GSK, Mr. Winston Ailemoh stated that, the Company offers science-based products in nutritional health drinks and many other areas,. “We are research-based and aim at launching products that are relevant to the consumers. The market need is also a vital force behind our innovations. The new Lucozade Boost PET bottle is an attestation that we are close to our consumers and are ready to satisfy their demands,” he said.

Presenting the new PET bottle, Lucozade Brand Manager, Mr. Seni Ogunkola, said
that the new packaged product was to strengthen the brand’s commitment to offering Nigerians the popular nutritional health drink in a convenient and trendy package. He also noted that the new Lucozade Boost PET bottle has not come to replace the existing Tetra Pak packaging format but is being introduced to give the teeming consumers a wider scope of options and to meet up with different usage occasions across different channels.Lucozade Boost contains glucose and currently has different brand extensions to meet different energy requirements for Nigerians. We are committed to producing energy drinks that will physically energize consumers to effectively run their daily activities,” he enthused.

18 comments:

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