BANANA REPUBLIC TO LAUNCH MAD MEN CAPSULE LINE
Mad Men may not be returning to our television screens until next year, but thanks to Banana Republic, fans of the hit show can at least get their retro fix in fashion form.
This August will see the launch of a 65-piece capsule collection created for the retailer by the series’ award-winning costume designer, Janie Bryant.
Unapologetically Sixties in style, it features fitted shift dresses perfect for Joan. Holloway-like curves and full skirts that are just the thing for would-be Bettys. Houndstooth and floral prints pay tribute to the era without looking too fancy dress, while high, nipped-in waists are designed to flatter any woman at the slimmest part of her body.
And for aspiring Don Drapers, there is a full menswear offering, featuring everything from eveningwear to cardigans.
But though the line takes its lead from Sixties cuts and tailoring, every piece is truly wearable, so you don’t need to be a Sterling Cooper staffer to pull off the designs at work.
Fashionistas know the retro look isn’t going anywhere, though, so if you do feel inclined to reference the show’s Sixties styling, there are plenty of accessories to play with.
Clusters of pearls, leather gloves and classic courts complete the womenswear, while the men’s accessories feature trilby hats and skinny striped ties complete with clips.
It is due to hit stores on August 11, but Banana Republic’s Facebook fans will be able to order the collection online from August 10.
For those that still aspire to wear Ms Bryant’s costumes for real, the store plans to repeat its Casting Call competition, giving two lucky shoppers the chance to appear on Mad Men.
This is not the first time Mad Men has been involved in a commercial collaboration – the show’s marketing executives have certainly been keeping Ms Bryant busy between series.
She created a budget fashion line for QVC earlier this year, and also collaborated with Brooks Brothers on a suit inspired by the series. And last autumn she created a line of nail polishes for Nailtini in colors that echoed the Mad Men palette.
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