JEWEL BY LISA LAUNCHES AFFORDABLE LUXURY LINE: J LABEL
Jewel by Lisa is by far one of the freshest, most fun and feminine fashion houses in the Nigerian fashion industry. Its fame and fabulousness has spread beyond the shores of Africa receiving international acclaim and being a favorite of international superstar and fashion goddess, Kelis. Jewel by Lisa has consistently delivered quality and style collection after collection and left us wanting more! Lisa Folawiyo, the brain behind this thriving brand recently introduces a new line called “The J Label”.
The J Label was birthed out of Lisa Folawiyo’s endless love affair with fashion. A desire to create, a completely new and unique brand for the youthful, fashion conscious, everyday girl, a true dictator of style with an unbreakable loyalty to the Jewel by Lisa brand. The J Label is a strong combination of urban cool, afro-pop, and cutting edge beautifully crafted clothes.
It is affordable luxury at its best. The pieces are high-fashion-completely-relevant to youth life; hand embellished treasures, to be admired, hung nicely in wardrobes the world over, then easily incorporated with other everyday pieces. The J Label remains about quality, craftsmanship, detail, comfort, and most essential considerable affordability.
The J label is not a cheaper version of Jewel by Lisa. It is not a substitute. They are not alternatives for each other.
The line is not about creating “cheaper” Jewel by Lisa pieces; it is about creating one of a kind pieces that represent a certain youthful, modern funk aesthetic, within a more than an appealing price point. Jewel by Lisa has always been seen as a ‘youthful’ brand, but with the last few seasons, the brand has matured, the pieces are more ‘grown up’.
Regardless of age, Lisa designs what she thinks is cool, and that’s the bottom line. Jewel by Lisa will continue to evolve with its custom made luxurious fabrics, intricate beading techniques, and fashion forward silhouettes. In addition to Ankara, good quality chiffon, jersey, and cotton were used to also create a sophisticated effect.
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