BLAKE LIVELY IS THE NEW FACE OF GUCCI PERFUME
perfume, Gucci Première.
Speaking about her new role, the 24-year-old actress revealed: “Gucci is a
staple. It is a brand I have always looked up to because to me it represents
strength. In their designs, in their images, in what they stand for
philanthropically, and especially in their fragrance… I couldn’t be more proud
to be working with Gucci and its heart, Frida.”
Meanwhile, Gucci’s creative director Frida Giannini explained that the actress
was chosen “because she is a girl of extraordinary beauty and a girl who
loves fashion. Although she’s young, she’s also very determined, and I liked
this spirit… She knows how to be a diva in the right sense, with an
aspirational glamour.”
In the official press release, Giannini continued: “In conceiving this
fragrance I was inspired by timeless Hollywood glamour
and the iconic leading ladies of Hollywood’s
golden era. Blake’s unique style and
charisma brings that allure to life in a very contemporary way.”
Piggott for print and Nicolas Winding Refn for television, mark Blake’s first fragrance campaign.
represent the brand’s perfumes.
News of Blake’s appointment comes after
the Gossip Girl star scored her first fashion campaign – as the face
of Chanel’s new Mademoiselle handbag line – in March last year. Blake has also
previously had a pair of Christian Louboutin shoes designed and named in her
honour.
in late July.
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