Bebe Akinboade

ETISALAT ANNOUNCED AS TECHNICAL PARTNER OF ELITE MODEL LOOK NIGERIA 2012

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In living up to its reputation as a brand that is truly
Nigerian, youthful and a lifestyle, Nigeria’s
most innovative telecommunications company, Etisalat has been announced as the
official technical partner of the fifth edition of Elite Model Look Nigeria
(ELMN) competition. This was made known recently at a press conference
organized to kick start this season’s competition.
 The Elite Model Look contest is the premier
international model search that takes place in over 80 different countries and
offers young girls a chance to start a career of international modeling at the
highest level. For the fifth consecutive year, the Elite team toured Nigeria
to offer a springboard to girls that desire to become models and for the first
time in Nigeria
is in search of a Male face of Elite Model Look.

Speaking on Etisalat’s involvement in the competition, Head,
High Value Events and Sponsorships, Etisalat Nigeria,
Ms. Ebi Atawodi said that Etisalat and Elite Model Look both share historical
and ideological traits. The first, she said is that both started business in Nigeria
in 2008, and are also passionate about discovering upcoming talents.
 “We at Etisalat are always in search of talent as
Elite is in search of models; we sponsor upcoming entrepreneurs, students, as
well as the next stars in arts, music and culture and we do this in our unique
‘0809ja way’ which is the trendy, vibrant and youthful approach to doing
things. As the official technical partner of ELMN 2012, we believe that our
innovative way of doing things will add to how Elite pushes fashion forward and
hopefully celebrate upcoming talent in fashion and modeling in the
country,” she said.
In addition, Atawodi said Etisalat is passionate about
promoting music, sports, arts and culture in the country. “In music, we
are the lead sponsors of Nigerian Idol, one of the biggest music reality shows
in the country. We also support the Lagos Photo Festival which promotes art in
public spaces and we currently have a competition category for amateur
photographers in the festival. In sports, we have partnered with FC Barcelona
to bring live the Spanish la liga and fantastic promos to teeming fans in the
country as well as Governor’s Cup which celebrates the game of tennis.”
 Organizer of the competition, Mrs. Elohor Aisen, said
she is excited at Etisalat’s partnership in this year’s competition.
“Having Etisalat, Nigeria’s
most innovative company, partner with us shows that we are doing the right
thing. The youth market is our major target as well as for Etisalat. I believe
this partnership will help create a synergy in reaching this segment of the
country, with our international standard in modeling and Etisalat’s unique
products and services,” she said.
The grand finale will take place on the 29th of September 2012 at Federal
Palace Hotel, Victoria Island
and will also include a search for the Male Face of ELMN 2012. Both male and
female winners will enjoy free voice and data plans for one year from Etisalat.
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