In living up to its reputation as a brand that is truly Nigerian, youthful and a lifestyle, Nigeria's most innovative telecommunications company, Etisalat has been announced as the official technical partner of the fifth edition of Elite Model Look Nigeria (ELMN) competition. This was made known recently at a press conference organized to kick start this season's competition.
The Elite Model Look contest is the premier international model search that takes place in over 80 different countries and offers young girls a chance to start a career of international modeling at the highest level. For the fifth consecutive year, the Elite team toured Nigeria to offer a springboard to girls that desire to become models and for the first time in Nigeria is in search of a Male face of Elite Model Look.
Speaking on Etisalat's involvement in the competition, Head, High Value Events and Sponsorships, Etisalat Nigeria, Ms. Ebi Atawodi said that Etisalat and Elite Model Look both share historical and ideological traits. The first, she said is that both started business in Nigeria in 2008, and are also passionate about discovering upcoming talents.
"We at Etisalat are always in search of talent as Elite is in search of models; we sponsor upcoming entrepreneurs, students, as well as the next stars in arts, music and culture and we do this in our unique '0809ja way' which is the trendy, vibrant and youthful approach to doing things. As the official technical partner of ELMN 2012, we believe that our innovative way of doing things will add to how Elite pushes fashion forward and hopefully celebrate upcoming talent in fashion and modeling in the country," she said.
In addition, Atawodi said Etisalat is passionate about promoting music, sports, arts and culture in the country. "In music, we are the lead sponsors of Nigerian Idol, one of the biggest music reality shows in the country. We also support the Lagos Photo Festival which promotes art in public spaces and we currently have a competition category for amateur photographers in the festival. In sports, we have partnered with FC Barcelona to bring live the Spanish la liga and fantastic promos to teeming fans in the country as well as Governor's Cup which celebrates the game of tennis."
Organizer of the competition, Mrs. Elohor Aisen, said she is excited at Etisalat's partnership in this year's competition. "Having Etisalat, Nigeria's most innovative company, partner with us shows that we are doing the right thing. The youth market is our major target as well as for Etisalat. I believe this partnership will help create a synergy in reaching this segment of the country, with our international standard in modeling and Etisalat’s unique products and services," she said.
The grand finale will take place on the 29th of September 2012 at Federal Palace Hotel, Victoria Island and will also include a search for the Male Face of ELMN 2012. Both male and female winners will enjoy free voice and data plans for one year from Etisalat.