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MTN FINALLY SUCCUMBS TO THE CELEBRITY ENDORSEMENT TREND

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IYANYA, PRAIZ, CHIDINMA AND MIKE ANYASO SIGNED AS
AMBASSADORS

Iyanya

Nigeria’s telecoms company MTN seems to have caught
the bug of celebrity endorsement. In the past, MTN has been known for making
use of non-celebrity models to run its campaigns, unlike its other competitors
who seem to endorse celebrities by the dozen.  
Praiz

Bebeakinboade.com gathered that MTN
decided to go this way because most celebs may
get involved in one scandal or another, and MTN would not want their customers
to associate the scandal with their brand.  It was not until last year that it looked like MTN
has finally decided to break this rule, when Davido was used for the MTN pulse
brand. Then followed the likes of Yaw, Mama G and Osofia.


Chidinma
Now with competition among the telecoms getting
stiffer, no thanks to the portability scheme, the telecom giant decided to go a
step further by signing past winners of its sponsored
music-talent-hunt-reality-show, MTN project fame West Africa. Pop singer Iyanya;
soul singer, Praiz; R&B vocalists, Chidinma; and Mike Anyasodo (iMike).
Mike Anyasodo

This is a huge step for MTN, even though all of
these acts are still in the budding category as none of them can be categorized
as fully fledged A-listers. 

 

 
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