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Wednesday, June 5, 2013


The month of May was quite a huge one for some major big brands in Nigeria. It was also pretty huge for some top celebrities.  There seemed to be a rush for celebrity endorsement in May, more than it has been in any of the past months.
Quite a number of stars got lucky by having big names sign them on with mouth-watering deals. Some amounts were specified, some were just speculations while some were totally undisclosed.

Tiwa Savage presents some of the stars who will be smiling to the bank for a while, courtesy brand ambassadorship deals.

BURNA BOY: The twenty two year old dance hall artiste got his first deal from Globacom. The deal was signed in a closed door event witnessed by his mom, who is also his agent; and Globacom executives. The specific amount was undisclosed, although there are speculations that he was paid 30 million, the amount past stars clinched from the telecom giant.

MI: Mister Incredible is not a newcomer when it comes to brand endorsement, having worked in the past with brands like 7 days croissant, Gillette, etc.  But the biggest so far seems to be his latest deal from Globacom in the new portability advert.
FLAVOR: Flavor has been in high demand in the music scene for a while now. The past few months have seen him getting invitations to perform at big shows.  The huge break finally came when he also got signed as a Glo ambassador.

LYNXXX: Lynxxx’s first major endorsement deal was with Pepsi about two years ago. His latest is also Glo ambassadorship
OMAWUMI: It was double glory for the Warri babe as she got two juicy deals in a month. One from telecom giant Glo and another from one of Nigeria’s biggest on line stores

D’BANJ: The koko master is also not a newbie when it comes to endorsing brands. He was one of globacom’s pioneer ambassadors and has also worked with a few lesser brands. He is currently signed on with one of Nigeria’s oldest banks, bank of industry.

TIWA SAVAGE: Tiwa seems to have upped the patronage of Pepsi cola drink as the brand did not hesitate to extend her contract by another year.
Chidinma, Iyanya, Mike Anyasodo, Praiz and Davido: the first four are past project fame winners who have just been signed as MTN ambassadors. Reports claim they were each awarded 15 million in the deal. Davido on his part has been the face of MTN pulse and got his contract renewed for another year.


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