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Monday, July 15, 2013

OLAMIDE BECOMES FIRST NIGERIAN TO SIGN ENDORSEMENT DEAL WITH CIROC VODKA

Olamide has signed a multimillion Naira endorsement deal with alcoholic drink Ciroc Ultra Premium vodka and will become the first Nigerian ambassador for the alcoholic beverage.
 The Ciroc brand, produced and distributed by Diageo has indicated its interest to start a huge promotional campaign in West Africa and is starting with Nigeria, considering the fact that the product has a huge patronage in the country and also the fact that Nigeria is one of the top African countries that can boast of young talented artists with a huge fan base.
 By signing Olamide as ambassador, Ciroc is adopting the similar marketing model practised in the US; the likes of French Montana, Rick Ross, DJ Khaled, Ray Jay, Funkmaster Flex are all ambassadors for the drink.
 London, England. The brand launched in 2011 and is one of the world’s largest producer of spirits and a major producer of beer and wine.
Diageo is an English multinational alcoholic beverages company headquartered in

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