UNVEILING THE NEW DETOL SOAP- ‘DETTOL RE-ENERGIZE’
Reckitt Benckiser, the producer of Dettol soap has
launched a new soap brand, “Dettol Re-energize” into the Nigerian market.
launched a new soap brand, “Dettol Re-energize” into the Nigerian market.
The managing director, Reckitt Benckiser Nigeria
Limited, Rahul Murgai, speaking at the trade launch of the new soap in Lagos,
said “the variant was unique for its reviving citrus fragrance and the trusted
Dettol germ protection that offer consumers long lasting freshness and
protection”. He also said, ‘‘Dettol is a love brand in Nigeria, it is
associated with the larger than life purpose of creating awareness around good
health and hygiene practices and Dettol has been doing that effectively over
the years.’’
Limited, Rahul Murgai, speaking at the trade launch of the new soap in Lagos,
said “the variant was unique for its reviving citrus fragrance and the trusted
Dettol germ protection that offer consumers long lasting freshness and
protection”. He also said, ‘‘Dettol is a love brand in Nigeria, it is
associated with the larger than life purpose of creating awareness around good
health and hygiene practices and Dettol has been doing that effectively over
the years.’’
Murgai added that Reckitt Benckiser has continued to
innovate, noting that being innovative has helped it to build the Dettol
franchise across markets including Nigeria. The marketing director for West Africa, Reckitt
Benckiser, Silivrili Oghuzan, said, “Dettol has been around for 50 years; it
has been passed on from generations to generations to provide a healthy and
hygienic environment, the brand has been so successful that the name of the
brand has become the generic name for health and hygiene. One of the most
important factors that made the brand successful is it brings innovative
solutions”.
innovate, noting that being innovative has helped it to build the Dettol
franchise across markets including Nigeria. The marketing director for West Africa, Reckitt
Benckiser, Silivrili Oghuzan, said, “Dettol has been around for 50 years; it
has been passed on from generations to generations to provide a healthy and
hygienic environment, the brand has been so successful that the name of the
brand has become the generic name for health and hygiene. One of the most
important factors that made the brand successful is it brings innovative
solutions”.
Unveiling the new soap, Chairman, Lagos state
chapter of the Nigeria Medical Association (NMA), Dr. Francis Faduyile,
announced that “Dettol is a great brand that is endorsed by the Nigeria Medical
Association. It is only Dettol that has such endorsement and the NMA will
continue to associate with Dettol”.
chapter of the Nigeria Medical Association (NMA), Dr. Francis Faduyile,
announced that “Dettol is a great brand that is endorsed by the Nigeria Medical
Association. It is only Dettol that has such endorsement and the NMA will
continue to associate with Dettol”.
The company’s marketing manager (Personal Care),
Ahmed Shah, disclosed that the Dettol brand has recorded tremendous growth
since its introduction to the Nigerian market 50 years ago. He said, “In the
last five years, the brand has achieved 216 per cent growth in its market share
and is now present in 63 million households in Nigeria, which means one out of
every three households in Nigeria uses Dettol”.
Ahmed Shah, disclosed that the Dettol brand has recorded tremendous growth
since its introduction to the Nigerian market 50 years ago. He said, “In the
last five years, the brand has achieved 216 per cent growth in its market share
and is now present in 63 million households in Nigeria, which means one out of
every three households in Nigeria uses Dettol”.
On the philosophy behind the new variant, he
explained that Dettol Re-energize was a product of innovation and intensive
research into consumers’ want and preference, saying “our research has shown
that consumers want a soap that has pleasant fragrance and ability to refresh
them. This is why we have introduced a Dettol Soap variant with a pleasant long
lasting orange fragrance that refreshes and also gives them protection against
germs” .
explained that Dettol Re-energize was a product of innovation and intensive
research into consumers’ want and preference, saying “our research has shown
that consumers want a soap that has pleasant fragrance and ability to refresh
them. This is why we have introduced a Dettol Soap variant with a pleasant long
lasting orange fragrance that refreshes and also gives them protection against
germs” .
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