MEET RONKE ADEBULE, COLORS AT RONNIES’S BOSS
Meet Ronke Adebule,
MD, Colors AT Ronnie’s. A goal-getter, young and a fashionista, Ronke Adebule’s
zest for life is seen in her fashion and style. Her love for looking good and
feeling good, not just for her but for others as well, led to the creation of
the Colors At Ronnie’s brand. Connect Nigeria spoke to her on how her brand
started out and what she desires it to be known for. Enjoy the interview.
MD, Colors AT Ronnie’s. A goal-getter, young and a fashionista, Ronke Adebule’s
zest for life is seen in her fashion and style. Her love for looking good and
feeling good, not just for her but for others as well, led to the creation of
the Colors At Ronnie’s brand. Connect Nigeria spoke to her on how her brand
started out and what she desires it to be known for. Enjoy the interview.
Q: Tell us a bit
about your educational and professional background?
about your educational and professional background?
A: I am a graduate
of History and Strategic studies with a Masters Degree in Public and
International Affairs (MPIA) from University of Lagos. I am a seasoned PR
Consultant with two decades of experience and currently the Executive Director
of a foremost Public Relations Company. I specialize in Consumer PR, PR
Strategy, Brand activations and Events management and I have successfully
serviced several blue-chip companies and international brands in my career.
of History and Strategic studies with a Masters Degree in Public and
International Affairs (MPIA) from University of Lagos. I am a seasoned PR
Consultant with two decades of experience and currently the Executive Director
of a foremost Public Relations Company. I specialize in Consumer PR, PR
Strategy, Brand activations and Events management and I have successfully
serviced several blue-chip companies and international brands in my career.
Q: How did Colors
AT Ronnie’s start out?
AT Ronnie’s start out?
A: Colors AT
Ronnie’s was borne out of my love for exciting fashion and great style. At
church services and social outings, I have had friends, relatives and even
complete strangers often call me to commend my appearance and my sense of
style. My color combinations and accessories are usually admired, with many
asking where I get my accessories and fabrics from. I therefore decided to
start a business which would specialize in providing Nigerian women with high
quality, colorful and stylish fabrics. This eventually encouraged me to
formally create the Colors AT Ronnie’s brand in 2013 and opened our retail shop
in October of the same year. After a few months of opening, based on popular
demand by our customers, we decided to add to our fabrics, a range of unusual and exotic accessories of
largely costume jewelry.
Ronnie’s was borne out of my love for exciting fashion and great style. At
church services and social outings, I have had friends, relatives and even
complete strangers often call me to commend my appearance and my sense of
style. My color combinations and accessories are usually admired, with many
asking where I get my accessories and fabrics from. I therefore decided to
start a business which would specialize in providing Nigerian women with high
quality, colorful and stylish fabrics. This eventually encouraged me to
formally create the Colors AT Ronnie’s brand in 2013 and opened our retail shop
in October of the same year. After a few months of opening, based on popular
demand by our customers, we decided to add to our fabrics, a range of unusual and exotic accessories of
largely costume jewelry.
Q: What inspired
the name “Colors AT Ronnie’s”?
the name “Colors AT Ronnie’s”?
A: I appreciate the
idea of combining colors in elegance and in style. Also, African fabrics,
especially Ankara, come in a wide and exciting array of patterns and colors,
hence the name Colors AT Ronnie’s. At
our store, we stock various exciting and exquisite African fabrics which can be
used for both traditional and contemporary attires. Of course, the Ronnie’s is from
my name Ronke. Colours AT Ronnie’s is synonymous with fabrics and accessories
that make you stand out at every occasion.
idea of combining colors in elegance and in style. Also, African fabrics,
especially Ankara, come in a wide and exciting array of patterns and colors,
hence the name Colors AT Ronnie’s. At
our store, we stock various exciting and exquisite African fabrics which can be
used for both traditional and contemporary attires. Of course, the Ronnie’s is from
my name Ronke. Colours AT Ronnie’s is synonymous with fabrics and accessories
that make you stand out at every occasion.
Q: What products
and services does Colors AT Ronnie’s offer their customers?
and services does Colors AT Ronnie’s offer their customers?
A: We sell colorful
and exciting patterned fabrics like Daviva, Excellence etc. We also sell accessories to complement and
complete your look for maximum effect and admiration. Our customers also enjoy
free consultation on color and outfit combinations suitable for different
occasions. Our desire is to make our customers stand out every time. We plan to
add more high quality labels in the future to satisfy our ever increasing,
discerning clientele.
and exciting patterned fabrics like Daviva, Excellence etc. We also sell accessories to complement and
complete your look for maximum effect and admiration. Our customers also enjoy
free consultation on color and outfit combinations suitable for different
occasions. Our desire is to make our customers stand out every time. We plan to
add more high quality labels in the future to satisfy our ever increasing,
discerning clientele.
We also provide aso
ebi services for all occasions, with free consultancy. Our services also include specialized events
management for our goal is to add COLOR to life!
ebi services for all occasions, with free consultancy. Our services also include specialized events
management for our goal is to add COLOR to life!
Q: Who are your
target customers?
target customers?
A: Our target
audience are women, men and even teenagers who wish to look good and stand out
wherever they are – at work or play. We also serve Nigerians and foreigners
outside the country. Social media has
made the world a global village and we are strong players on this
platform. Interesting to note is that
our customer base outside the country is growing quite rapidly and we envisage
that by mid-year they will account for 40% of our sales volume. We have been
widely contacted by our customers via facebook and Instagram.
audience are women, men and even teenagers who wish to look good and stand out
wherever they are – at work or play. We also serve Nigerians and foreigners
outside the country. Social media has
made the world a global village and we are strong players on this
platform. Interesting to note is that
our customer base outside the country is growing quite rapidly and we envisage
that by mid-year they will account for 40% of our sales volume. We have been
widely contacted by our customers via facebook and Instagram.
Q: What challenges
did you face starting out?
did you face starting out?
A: The major
challenge was getting the right location because at some point, I had to build
a store. But right now, location is not
a problem as we meet our customers, even in their homes and offices.
challenge was getting the right location because at some point, I had to build
a store. But right now, location is not
a problem as we meet our customers, even in their homes and offices.
Q: If you could
start over, what would you do differently?
start over, what would you do differently?
A:Build a bigger
store. But so far, I am thankful to God
and I do not have any regrets.
store. But so far, I am thankful to God
and I do not have any regrets.
Q: How would you
rate your customers’ satisfaction level?
rate your customers’ satisfaction level?
A: Our customers
have always expressed a high level of satisfaction with us due to the wide and
irresistible range of our inventory. In fact they are so delighted that I often
get referrals. Word of mouth has been a
great asset for us at Colors AT Ronnie’s.
have always expressed a high level of satisfaction with us due to the wide and
irresistible range of our inventory. In fact they are so delighted that I often
get referrals. Word of mouth has been a
great asset for us at Colors AT Ronnie’s.
Q: What is your
unique selling point and why should Nigerians choose you over your competitors?
unique selling point and why should Nigerians choose you over your competitors?
A: Our pricing is
competitive. We stock quality materials
providing a wide array of great choices. We also do home and office deliveries
when required. We give our clients free
consultation on color combinations and classy dress sense.
competitive. We stock quality materials
providing a wide array of great choices. We also do home and office deliveries
when required. We give our clients free
consultation on color combinations and classy dress sense.
Q: How do you spend
your days of leisure?
your days of leisure?
A: I am an highly
sociable person so I regularly attends parties and corporate events. I love
meeting people, dancing and enjoying herself.
sociable person so I regularly attends parties and corporate events. I love
meeting people, dancing and enjoying herself.
Q: What books have
impacted your life positively?
impacted your life positively?
A: The Bible. Theodore Roosevelt tells us that a
thorough knowledge of the Bible is worth more than a college education-Theodore
Roosevelt. Also, I have read, 21 Irrefutable laws of leadership and Leadership
101 by John C. Maxwell.
thorough knowledge of the Bible is worth more than a college education-Theodore
Roosevelt. Also, I have read, 21 Irrefutable laws of leadership and Leadership
101 by John C. Maxwell.
Q: What’s your long
term vision for Colors AT Ronnies?
term vision for Colors AT Ronnies?
A: To make Colors
AT Ronnie’s a reference point in the African fashion and style scene and to
positively project African fashion across the globe.
AT Ronnie’s a reference point in the African fashion and style scene and to
positively project African fashion across the globe.
Q: What advice do
you have for those who desire to start their own business in Fashion?
you have for those who desire to start their own business in Fashion?
A: Follow your
passion, never give up and trust God in every situation.
passion, never give up and trust God in every situation.
Source: www.connectnigeria.com
BEBEAKINBOADE is the fresh voice of African style, offering an informative, inspiring and entertaining mix of fashion,beauty ,entertainment,events ,place, inspirational and much more
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A most captivating piece, I will do my next owambe party shopping at this nice place, congrats E.D Ronke
Congrats my E,D..for sure Colors at Ronnies will go places. A one stop shop for your fashion statement. Already picked a nice fabric here and can't wait to try it on.
Nice one from Colors at Ronnies..will surely go places. Getting my a lovely ankara from here…lol