Blogger Widgets Blogger Widgets

Thursday, June 5, 2014


Rihanna’s new perfume ad to be restricted for being sexually suggestive. The Advertising Standards Authority slapped the raunchy advert with a placement restriction after a complaint from just one person.
The image, which shows a topless Ri-Ri sitting on the floor with her feet raised against a large bottle of her new scent Rogue prompted a complaint that it was demeaning to women, and that depicted a sexualized and provocative image that was unsuitable for children.
 Parlux Fragrances argued that the nudity in the advert was not demeaning and insisted it showed Rihanna in a position of power. The ASA sort-of agreed but still thought that it wasn’t OK for kids to see the ad.
“We considered that the overall impression of Rihanna created by the ad was one of confidence," a ruling on the ASA website reads.
“We concluded that the ad was unlikely to be demeaning to women or to cause serious or widespread offence. While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative," the statement continued.
“Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children.”
Anyone who has access to the Internet will have seen Rihanna looking more provocative than this, so do you think it’s worth restricting this advert?

No comments:

Post a Comment