Bebe Akinboade

UPFRONT AND PERSONAL TO BECOME COBHAMS ASUQUO’S OFFICIAL PR AND MANAGEMENT COMPANY

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Internationally
acclaimed and award-winning music producer and singer, Cobhams Asuquo, today
agreed with Upfront and Personal Global Management Consultants (UPGMC) in an arrangement
that puts the media company solely in charge of his music career and image in
Nigeria and Africa.
Cobhams who
has been spending a lot time in the United States mainly to focus on his music,
was at the Lagos office of Upfront and Personal today and he said:
‘I am so
excited about this deal. When I met with Paul [Paul Okoye, MD/CEO Upfront and
Personal], and he shared what his plans were for me and the Cobhams brand, it
was though he was speaking my mind and my heart. I’m a fan of The Fuse and what
Paul has built. I can’t wait for everything to start happening!”

Speaking to
the CEO of UPGMC, Mr. Paul Okoye. He had this to say about the deal.
“Cobhams and
his music have always been close to my heart. His story is one of hard work and
perseverance and I believe everyone has something to learn from him, his music
and his life story. We are excited about this partnership and the world just
needs to see what we have planned for Cobhams in Nigeria.”
Cobhams was
also signed to Upfront Celebrity Bookings, the Celebrity management arm which
has in its care such bankable stars – DonJazzy, Wizkid, K-Cee, and Davido, to
mention a few, and is also responsible for endorsements for major brands like
MTN, Pepsi and Star Lager beer.
So, are we
going to see Cobhams Asuquo brand endorsement this year? We’ll probably have to
wait and see!
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