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Wednesday, August 19, 2015

FASHION DESIGNER OF THE WEEK : ICONIC INVANITY

Since its unforgettable debut at Arise Magazine Fashion Week in 2012, Iconic Invanity has continued to soar not only in the world of luxury goods in Africa, but has succeeded in causing a stir within the diverse arena of fashion internationally. The brand has continued to oversee success with each collection garnering outstanding reviews amongst fashion critics both in Nigeria and across the shores. Iconic Invanity has uniquely capitalised on this success with the recent launch of its standalone boutique in the equally exclusive Banana Island district of Lagos, Nigeria.

On Sunday 15th June, Iconic Invanity opened the doors to it’s flagship Banana Island boutique in style! Graced with impressionable fashionistas and notable individuals, the exclusive event showcased the journey of the ‘Iconic Invanity Woman’ and how she has gracefully evolved with the changing demands of society. Iconic Invanity captures the intricate dimensions of the distinguished woman, visually represented in the complexity, creativity and craftmanship in each design.

With a phenomenal year in 2013, Iconic Invanity graced dozens of red carpets as our award-winning brand was coveted by top celebrities across the globe. From US Superstar Triathlete Kim Kilgroe, to Grammy award winner Melanie Fiona, to former Essence magazine editor Susan Taylor, Iconic Invanity has fast become the brand of choice for discerning fashionistas across the globe.

Notably, the international icon, one of Times’ Most Influential People and all round pride of Africa Omotola ‘Omosexy’ Jalade-Ekeinde featured on CNN’s African voices adorned in bespoke Iconic Invanity designs.

A remarkable year of tremendous achievement saw Iconic Invanity’s Creative Director Nancy Nwadire’s receive an international award in Italy by the town’s official recognising her outstanding talent and contribution to the African fashion industry. Interviewed by the Financial Times (London) fashion observers and followers alike are poised to discover to see the masterpieces she will create next.

 Nancy never disappoints with each stunning collection as the brand’s “latest work of art – Elements” is receiving much praise for how it’s bold colourful fusion in capturing the picture of summer for the ‘Iconic Invanity’ woman.

Nancy founded the brand in 2009 and has since quickly become recognised in fashion across Africa, her work is rapidly rousing the attention of international observers in the industry for her standout talent and unique creativity.

Nancy’s interest in fashion started at an early age as she fondly recollects: “I first fell in love with the art of dress-making the day I watched my mother cut and hand sew my twin brother and sister’s coming home outfits, they were the cutest pair of checked pastel blue cotton dresses with yellow smocking I had ever seen.” Inspired by the handmade garments of her mother growing up, Nancy coveted her widely esteemed dress-making techniques that are easily identifiable in the brand today.

An alumni of the London Institute (an affiliate of the London College of Fashion), Nancy boldly creates the perfect fusion of colours, fabrics and empowering fit to ultimately produce timeless pieces that ooze elegance, class and poise for the distinguished individual. An apt representation of her luxury design label, Nancy’s inspiring design ethos and aesthetic pieces are truly iconic.

Having featured in the likes of internationally renowned Arise Lagos Fashion Week, British Vogue as well as Tatler magazine, in just a short spectrum of time Iconic Invanity has become a much sought after brand.

The brand is truly set to make waves across the international fashion industry over the next year with rapid expansion plans in the work, a team of dedicated staff and Nancy’s continued passion and eye for detail, the best is yet to come from this bespoke couture label.

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