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Friday, October 23, 2015


Primark opened a glitzy new flagship store in Madrid couple of days ago, squarely planting the budget fashion retailer in the Spanish backyard of Zara-owner Inditex. By opening its second-biggest store in the world in Spain, Primark, owned by Associated British Foods, signalled its confidence in its future in Spain after 10 years of quietly building up a chain of around 40 stores there.

The new store is in the Gran Via 32 building on one of Madrid's main arteries which now has a more swanky look thanks to years of renovation work on the once-delapidated 1920s and 30s multi-storey buildings that line the street.

The building also houses Primark's nearest rivals -- Mango, Hennes & Mauritz and Inditex's Lefties and, ironically, is owned by Inditex's founder, Amancio Ortega, the world's fourth richest man.

The building features a glass-domed patio lined with balconies, featuring laser screens promoting the store's offers.

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