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Tuesday, January 19, 2016

H&M SET TO LAUNCH ECO-FRIENDLY BEAUTY



H&M is set to launch a new line of skin, body, and hair products with organic ingredients to complement its long-running, eco-friendly clothing line, Conscious Collection. The new beauty collection spans 30 products; it’s everything from aluminum-free deodorant to shampoo to face masks. It’s all free of GMOS, parabens, silicon, synthetic perfumes, and dyes.

So what's in the products? H&M says it's using certified organic ingredients, incorporating essential oils as fragrance, and then packaging the products in recycled plastic and paper.

It debuts on April 7th, which is also the launch date for H&M's new Conscious Exclusive collection.

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