Bebe Akinboade

INTRODUCING: FENTY BEAUTY BY RIHANNA

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One of the most influential music stars, Rihanna is starting her own makeup
line called Fenty Beauty by Rihanna. Fashion and beauty conglomerate LVMH
announced that the singer has signed an estimated $10 million deal with its
Kendo division to develop her own makeup line, Fenty Beauty by Rihanna, set to
launch fall 2017.

“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a
huge and diverse global audience. We are aiming for the stars,” David
Suliteanu, CEO of Kendo, a division of LVMH, told WWD.
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