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Tuesday, July 12, 2016


One of Nigeria’s leading fashion retail chains Grey Velvet launches BLU by Frankie & Co. The collaboration between Grey Velvet and Frankie & Co, is to intensify the urge to #BuyNigerian, a social media campaign aimed at supporting Nigerian fashion products.

The “BLU” collection is an affordable and equally fashionable addition under the in house brand; the collection includes dresses, rompers, jumpsuits and flared pants. The collection is targeted at the fun loving younger generation of Nigerian women. The BLU girl is fun, fearless and effortlessly cool
An official launch party will be held on Saturday 16th July 2016 at the Grey Velvet store in Centro Lekki Mall, Lagos. The collection will be sold exclusively by Grey Velvet in Ikeja, Abuja and Port Harcourt.

Creative Direction & Styling: Adebayo Oke-Lawal – @theorangenerd
Photography: Emmanuel Oyeleke – @emmanueloyeleke
Make Up: Desmond Marcauley – @deydeysoso_
Hair Styling: Eze Fabulous – @fabulousking1
Model: Makida Moka – @themakidamoka

1 comment:

  1. I think I might be one of the few who have gotten into the The‘BLU’ Collection craze as yet. While I can see the benefits for most of these, I'm still kinda skeptical. I'm glad they seem to be working for you though.