Bebe Akinboade

27FAB LAUNCHES FABULOUSITY

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The designer- Oyindamola Lawal
27FaB is very excited to launch its mini debut
collection, tagged ‘fabulousity’, a word trademarked by fashion/design mogul,
Kimora Lee Simmons, meaning being the best at everything, looking fabulously
sexy, having the best things and flaunting your fabulousness, which every piece
of this collection depicts.
The collection emblazoned by the designer,
Oyindamola Lawal is a blend of rich and sophisticated traditional clothing with
clean and classic western cuts. The beautiful use of Nigerian heritage fabric
with new aesthetic dimensions completed her array.
Her mini debut collection, which is inspired by
fashion mogul, Kimora Lee Simmons and the amazing African lady silhouettes, is
a perfect blend of simplicity and sophistication.
The label, which was created by Oyindamola ,a
blogger and fashion/style writer has no boundaries when it comes to
experimenting with different styles, designs, fabrics and colour. She tagged it
‘mini collection’ because it is a pinch of her main collection, which she
intends to launch next year. However, to her, this was done to officially
launch herself into the fashion scene and for the Christmas edition of Gem
Woman magazine’s fashion page (SIMPLY CHIC) with the theme called BRIGHT
LIGHTS.
 According to her, “Fabulousity is perfectly suited to
that modern girl of today who is independent, strong and yet graceful thus
enhancing her innate elegance.  This collection accentuates the feminine
contour, which displays glamorous dresses, skirts, blazers, shirts, tops and
pants. The designs also come in brilliant embellishments.”

The vivacious collection, which
comes with very well chosen colour palette of vibrant colours, kept in mind the
need of today’s women who seek for comfort, elegance and are not afraid to
express the inner beauty through fashion, most especially colour and styles.
  
The collection features different fabrics including Aso-oke, ankara,
lace, sari fabric, chiffon and cotton to mention just a few. Transforming
hand-woven Nigerian fabric, Aso oke, into a unique flexible, edgy yet classy
and well embellished ensembles, contemporary, edgy silhouettes coupled with
traditional techniques gives a classy and rich look to the collection.
However, the prints and embellishments add drama and wow factor, helping to
make the appeal broad and inclusive. 
 
Oyindamola Lawal’s amazing career in fashion, love of design and unique appeal
to African ladies has helped her to create the exciting collection. She
has created a coordinated range of chic, modern, edgy, classy and stylish
pieces, using timeless key pieces for inspiration.
 
The whole collection is edgy and futuristic with the geometrical
patterns, detailed embellishments, lace, flowers, sheer shirts, cocktail
dresses, one-shoulder puff evening dress, fringe skirts, embellished high waist
skirts, separated pleat-detailed slit, multi-coloured Ankara blazers,
rose-pattern detailed aso-oke skirt and corset, long front-zipper skirts, lace
tops and white palazzo pant. Sophistication, detail and precision were the
highlighting elements of this collection.
However, the designer has also designed for few celebrities including, Omotola
Jalade Ekeinde, Uche Jombo, Emem Isong and ‘Finding Goodluck’ star Florence
Johnson to mention just a few.

CONTACT  DETAILS:
Email: damluv_4real@yahoo.com  OR   27fabdesigns@gmail.com
Tel no: (+234) 8023466793
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