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Saturday, July 2, 2016

INTERNATIONAL FASHION BRAND, SWAROVSKI TO MAKE DEBUT AT AFRICA FASHION WEEK



Swarovski will invade the Nigerian fashion industry with a collaboration with the Africa Fashion Week, Nigeria 2016. The luxury cut glass lead glass brand will collaborate with designers to present looks embellished with their signature crystals at the fashion showcase, set for 1st through 3rd July, 2016 at the Eko Hotel & Suites, in Victoria Island.


This is the first time the brand will be participating in any form in the Nigeria fashion industry.  Swarovski is set to give people a show of a lifetime at the event.
In a press release, “On the 3rd of July, Swarovski will close the Africa Fashion Week with a viewing of garments embellished with Swarovski Crystals. This day, we will affirm the brilliance of Swarovski crystals as the ultimate luxury ingredient. The brilliance of the distribution and refraction of light with Swarovski crystals will be our evidence of 120yrs of craftsmanship.

Our objective is to immerse designers in the phenomenon to become a part of this creative evolution. Explore the stunning pieces designed using Swarovski, learn and discover more about this initiative. Self-expression is the new luxury. Dare to be yourself, and be the best you can be. Welcome to our world of sparkle with Swarovski. We are happy to announce our collaboration with `Africa Fashion Week Nigeria 2016’. We look forward to a glamorous experience and a successful collaboration“.

“Nigeria is a country of great potential and great talent. We believe that African designers are creative and passionate about fashion. The objective of our workshop is to introduce to designers, our crystals and gems with exceptional brilliance, irresistible range of colours and textures adding  A TOUCH OF SPARKLE  to the fashion Industry in West Africa” the AFWN team revealed in the release.

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