Bebe Akinboade

INTERNATIONAL FASHION BRAND, SWAROVSKI TO MAKE DEBUT AT AFRICA FASHION WEEK

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Swarovski will invade the Nigerian fashion industry with a collaboration
with the Africa Fashion Week, Nigeria 2016. The luxury cut glass lead glass
brand will collaborate with designers to present looks embellished with their
signature crystals at the fashion showcase, set for 1st through 3rd July, 2016
at the Eko Hotel & Suites, in Victoria Island.

This is the first time the brand will be participating in any form in the
Nigeria fashion industry.  Swarovski is
set to give people a show of a lifetime at the event.

In a press release, “On the 3rd of July, Swarovski will close the Africa
Fashion Week with a viewing of garments embellished with Swarovski Crystals.
This day, we will affirm the brilliance of Swarovski crystals as the ultimate
luxury ingredient. The brilliance of the distribution and refraction of light
with Swarovski crystals will be our evidence of 120yrs of craftsmanship.

Our objective is to immerse designers in the phenomenon to become a part of
this creative evolution. Explore the stunning pieces designed using Swarovski,
learn and discover more about this initiative. Self-expression is the new
luxury. Dare to be yourself, and be the best you can be. Welcome to our world
of sparkle with Swarovski. We are happy to announce our collaboration with
`Africa Fashion Week Nigeria 2016’. We look forward to a glamorous experience
and a successful collaboration“.
“Nigeria is a country of great potential and great talent. We believe that
African designers are creative and passionate about fashion. The objective of our
workshop is to introduce to designers, our crystals and gems with exceptional
brilliance, irresistible range of colours and textures adding  A TOUCH OF SPARKLE  to the fashion Industry in West Africa” the
AFWN team revealed in the release.
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