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Wednesday, October 12, 2016

COUNTDOWN TO LAGOS FASHION AND DESIGN WEEK(LFDW) 2016

Lagos Fashion and Design Week (LFDW) is a multiday fashion event platform that aims to drive the Nigerian and ultimately, the African fashion industry; by bringing together buyers, consumers and the media to view the current collections of African designers in the fashion capital of Lagos, Nigeria.


Heineken Lagos Fashion and Design Week will return for its 6th edition from the 26th – 29th October 2016 with Heineken as the headline sponsor. The annual event, which attracts over 6,000 fashion insiders, including buyers, retailers, local & international press, celebrities, models, and special guests will feature an exciting four day line-up, consisting of the Fashion Business Series, LFDW X Retail, the #HeinekenLFDW After Party and Africa’s finest fashion design talent.

Heineken continues its partnership with Lagos Fashion & Design Week. This year, the World’s No. 1 International premium beer brand, will continue to push the boundaries in creating innovative designs and experiences, which we can expect during the course of the 4 days.

‘Heineken Lagos Fashion and Design Week has been an instrumental platform in shaping the city of Lagos, a catalyst in the growth of the Nigerian Fashion Industry. It is for this reason we believe it is the perfect place to continue celebrating cosmopolitan cities, such as the City of Lagos, which features in Heineken’s “Shape Your City” campaign; inspiring people to contribute in improving their cities’ remarked Senior Brand Manager – Heineken, Mrs. Ngozi Nkwoji on the partnership between LFDW and Heineken.

Commenting on this years event, the Executive Director and Founder of LFDW Omoyemi Akerele said, ‘Through out the course of the year and continuing this October, our focus has been on ensuring that opportunities abound in the sector for skills acquisition, apparel manufacturing, access to market and more as part of our continued effort to connect the dots within the fashion & economic landscape. The underlying vision has always been to move the conversation beyond fashion towards cultivating a hub of fashion businesses that can contribute to Nigeria’s Creative Economy and for the first time since inception, we are hopeful that this can be achieved.’

Maybelline returns for the 4th consecutive season as the beauty brand of choice for LFDW, further solidifying the brand’s continued position as a stakeholder in Nigeria’s rapidly evolving fashion industry. 

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