Bebe Akinboade

OLAMIDE BECOMES FIRST NIGERIAN TO SIGN ENDORSEMENT DEAL WITH CIROC VODKA

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Olamide has signed
a multimillion Naira endorsement deal with alcoholic drink Ciroc Ultra Premium
vodka and will become the first Nigerian ambassador for the alcoholic beverage.
 The Ciroc
brand, produced and distributed by Diageo has
indicated its interest to start a huge promotional campaign in West
Africa and is starting with Nigeria, considering the fact that the product
has a huge patronage in the country and also the fact that Nigeria is one of
the top African countries that can boast of young talented artists
with a huge fan base.
 By signing Olamide
as ambassador, Ciroc is adopting the similar marketing model practised in the US; the likes of French Montana, Rick Ross, DJ
Khaled, Ray Jay, Funkmaster Flex are all ambassadors for the drink.
 London, England. The brand launched in 2011
and is one of the world’s largest producer of spirits and a major producer
of beer and wine.

Diageo is an English multinational alcoholic
beverages company headquartered in

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