Bebe Akinboade

OMOTOLA HEADED TO SOUTH AFRICA WITH ONE CAMPAIGN TO PROMOTE WOMEN EMPOWERMENT

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Top Nollywood
actress, activist, and Times 100 superwoman, Omotola Jalade Ekeinde will be
heading soon to South Africa to join the ONE Campaign and lead other
celebrities in a new campaign to promote Women Empowerment.
The campaign is
tagged Poverty is Sexist, meaning that women and girls are most seriously
affected by poverty. And in order to eradicate extreme poverty, there is a
serious need to promote women empowerment. ‘Poverty is Sexist’ was conceived to
support the ‘Africa Union Year of Women Empowerment’.
The campaign was
launched on Thursday 16 April by the ONE Campaign in Abuja, Nigeria, at a
policy forum that was attended by representatives of the National Association
of Nigerian Traders (NANTS), Equity Advocates and Save the Children Nigeria
among others.

From 27th April,
2015, Omotola will be in South Africa to participate in a music thriller,
accompanying a campaign song that will be performed by top African female
singers including Omawumi (Nigeria), Judith Sephuma (South Africa) and Victoria
Kimani (Kenya). The song will be co-produced by Cobhams Asuquo and Masterkraft.
The song will be
used to promote the campaign across the world, and will be officially launched
in Nigeria, Mozambique, and South Africa, during the World Economic Forum for
Africa and the African Union Summit.
The campaign has a
petition which calls on African leaders to fast-track the fight against
poverty, by investing more in women and girls, and ensuring that resources put
to the service of women and girls are transparently and accountably used.
Speaking about her
new role as ambassador for ONE Campaign, Omotola said:
“I am fortunate to
be a young woman living her dreams, a trailblazer of my generation. But I also
recognize that many women and girls are not so fortunate. Women and girls are
hit hardest by the effects of extreme poverty, but when we invest in women and
girls, we increase and accelerate the chances of overcoming extreme
poverty  – for everyone. That is why I
have joined the ONE Campaign’s Poverty is Sexist Campaign, and I call on the
public to join me by signing the petition on www.one.org/sexist.”
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